Bikes are still a small portion of automakers’ business and may, at least initially, be aimed more at branding [...]
Source: http://streetsblog.net/2010/11/17/european-carmakers-get-into-the-bicycle-business/
Monday, November 22, 2010
European Carmakers Get Into the Bicycle Business
Hoping to cash in on the urban cycling trend, European automakers have started branching out into the world of human-powered transportation, according to the London Evening Standard. BMW, Volkswagen, Peugeot, and Cooper have all introduced brand-specific bicycles.
Bikes are still a small portion of automakers’ business and may, at least initially, be aimed more at branding [...]
Bikes are still a small portion of automakers’ business and may, at least initially, be aimed more at branding [...]
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